The definitive growth partner for fast-moving B2B companies.

Meta lead gen built around Profitable Scaling Margin.

Let's talk Or get the PSM worksheet →

We've generated millions in revenue for B2B companies with Meta lead gen.

The mechanism

Scale through Profitable Scaling Margin.

Most agencies optimize for ROAS and stop there. We work backwards from PSM — so every ad dollar compounds into durable growth, not just clicks.

Profitable Scaling Margin
LTV ÷ (Cost to Serve + CAC)
01

PSM lens

We measure where your business actually sits today.

02

Meta ads

Cost-effective spend aimed at your real buyers.

03

More lead flow

Qualified leads, not vanity clicks.

04

More deal flow

Pipeline that closes, not just fills.

05

LTV → scale

Margin widens. You get room to reinvest and grow.

Let's talk
Case study

B2B workwear, 3x in 60 days.

Industrial PPE / Workwear

3x monthly revenue while competitors pulled back on ad spend.

Measured PSM first — sitting at 1.8, below the scaling threshold. Rebuilt the offer, creative, and funnel from scratch. Launched Meta to procurement managers at industrial and mining suppliers. PSM climbed to 4.2, spend scaled, margin held.

1.8→4.2PSM shift
3xmonthly revenue
7.5xprofit on ad spend
60 daysto result
Common questions

Before you book a call.

Does Meta actually work for B2B?
When the audience is dialed in and PSM is above 3.0, yes. When either is off, no amount of ad spend saves it. The first call tells you which side you're on — before you spend a dollar on ads.
How's this different from a bigger agency?
Smaller team, direct founder-to-founder work, and decisions run through your P&L instead of a media-buying dashboard. If you want a 30-person agency with account-manager layers, we're not that.
What's the engagement and cost?
Month to month, cancel anytime. First month is free — you just cover the ad spend. Setup is free too. Exact retainer pricing gets scoped on the call, after we've measured your baseline PSM.
We already run some paid. Does that matter?
It helps. We'll audit what's already running against your PSM and show you whether the fix is creative, offer, funnel, or audience — or whether the channel itself is wrong for your model.
Founder

Who's building this.

Pranav Badrinath

Running Meta ads since 2022 across B2B and DTC. Built and scaled a 7-figure brand from zero before moving to agency work — so every decision inside the ad account runs through an operator's P&L, not a media-buyer's dashboard.

The work is built around Profitable Scaling Margin. Every offer, creative, audience, and spend decision is made against how much room your business actually has to grow before margin breaks. Growth that compounds, not a traffic spike.

Not ready to talk? Run PSM on your own numbers.

Drop your email. We'll send you the PSM worksheet — the same one we use on the diagnostic call. Plug in your LTV, CAC, and cost to serve, and see where you actually sit.

You'll get the .xlsx worksheet on the next page. One email, no drip sequence.

Let's see if we're a fit.

30 minutes. No pitch. You leave with three things:

1

Your actual PSM number, measured from your inputs.

2

A yes or no on whether Meta is worth testing for your business.

3

If yes — your 60-day projected lead flow and required spend.